Let’s face it, Digital Media is what’s bringing the cops to the donuts these days. Oh yeah, it’s as plain as the gooey glaze that’s dripping off the side of your mouth. But the question is, “Who’s Driving the Bus?”. Here’s what I mean. Company “X” does Websites and claim to do SEO as well, but really they’re just hiring those crazy local ad guys to allegedly get you at the top of Google. By the way, be careful how they say “We’re a Google Partner”, it’s not really like they say it is. It’s like building a house on sand. It’s coming down if you don’t have a solid foundation and if you don’t keep paying them $$$ for basic stuff you can do yourself. Company “Y” does Social Media okay, but try to say they do “Video Production” as well. Of course if you see their Facebook Posts and actually go to their Website you can see they have no business saying they do any kind of Video Production. Might as well use the Flintstone’s Bird in the camera that Chisels out pictures. Company “Z” is just hanging around building Facebook pages and charging way to much money, gives you a “tag” and calls it SEO and then on top of it all, NOT ONE OF THESE COMPANIES EXPLAIN ANYTHING THEY DO. It’s frustrating and we’re tired of companies who get sucked into the Vortex of Digital Media Disasters.
You need to know Who’s Driving the Bus when it comes to your companies Digital Media Driving your Business, and you need to make sure they tell you exactly HOW your money is being spent and WHY. Let’s go over the Top 5 Concerns about Digital Media and see if we can make things a little easier to understand.
1) WHY DO I NEED TO USE ALL FORMS OF DIGITAL MEDIA? That’s a great questions to start on so let’s hit it head on with a simple answer. You wouldn’t bake a cake and leave out the pan that holds the batter would you? Digital Media forms work in harmony and it’s not always about spending gobs of money, but it is about being consistent and patient. It’s the old ”Build your house of stone” idea. By using Video, Web, Social Media and SEO in a well thought out plan over several months, it’s going to pay off. Sorry, but Digital Media is not “Drive-Thru” and those guys that promise “Google” 1st Page in an hour are already out of business and yesterdays news.
2) WHAT’S THE BEST WAY TO GET STARTED IF MY BUDGET IS NOT LARGE? Another good question. Odds are your competitor is doing something so you need to keep pace. But don’t just dump all of your money into 1 month and expect a huge payoff. Spread your dollars over several months, become an active part of your Digital Media plan and be prepared to adjust often until it’s just right.
3) HOW DO YOU TRACK ALL THIS STUFF? It’s one of the most asked questions during this time of Digital Media Mania.
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